COVID-19 has affected economies around the world. While some businesses managed to stay strong, many had to temporarily cease their operations. For the more unfortunate ones, owners had to make the difficult decision to close their business forever. In the U.S. alone, …
Why Starting Your Own Brand in the Age of COVID-19 Can Be a Crazy Good Idea Read More »
The pandemic led to record unemployment numbers across the country in a matter of weeks. As everyone struggled to navigate uncharted waters, it soon became apparent that our economy was heading toward recession, even before it was officially announced. Even though people …
How to Adjust Your Marketing Efforts in an Uncertain World Read More »
Content marketing is a form of marketing that involves creating and distributing relevant content intended for a particular audience online. It’s a great way to generate effective leads, increase traffic on your website, and boost revenue. One method of content marketing is …
When the coronavirus first arrived in the U.S., no one knew just how big an impact it will have on the economy. It brought the travel and tourism industry to a standstill, with local and international flights and accommodations having to be …
Beyond Coronavirus: Prepare Your Business for the Next Pandemic Read More »
Do you manage remote workers? Then you need to listen up to this: many of them are disengaged. In a 2018 survey by the Harvard Business Review (HBR), at least 60% of the respondents said they weren’t engaged. About 30%, meanwhile, claimed …
As the COVID-19 pandemic continues to put immense pressure on global supply chains, digitalisation and automation in the logistics industry become more important. Various technologies enable companies to adapt rapidly to a swiftly changing situation in a way that would’ve been impossible …
Navigating the New Normal: How Logistics Industry Turns to Innovations Read More »
Running a logistics company or any type of business that involves the use of vehicles can be a lucrative venture. Whether you have a massive fleet of trucks or just a few units, you surely appreciate all the benefits those vehicles bring. …
If your new product is about to enter the market, you want to be able to sell it to as many people as possible. But people are not going to buy it immediately. They will need some convincing, which is where the …
Make Your New Product a Hit for Your Target Market Read More »
Establishing a strong brand image does not come easy. But when done right, it can serve as the catalyst to your business’ success. This short guide talks about one of the most effective ways to establish a brand image, which is through …
How to Build Your Brand Image Through Your Employees Read More »
A business is only as good as its employees. And to have great employees, you need to attract top candidates from the talent pool. However, the competition to land these employees is tight. Apart from more businesses opening, job seekers themselves are …
Do You Need Better Employees? These Benefits Help Attract Them Read More »